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Arizona Natives Open First Body Fit Training Studio in Paradise Valley

Photo courtesy of Jason and Nicole Lenderman

Body Fit Training (BFT), a global boutique fitness brand offering 50-minute group strength training classes in an inclusive, coach-led group environment, opened its first studio in Paradise Valley last month. Located at 4710 E. Cactus Rd., BFT fills a gap in the fitness industry, offering science-based group strength programming built for all fitness levels.

BFT Paradise Valley is owned and operated by husband-and-wife duo, Jason and Nicole Lenderman. Nicole left corporate America several years ago to spend more time with their daughter, and Jason left last year after realizing it wasn’t providing the balance their family needed. With time to think about their next move, the Lendermans were drawn to the idea of working together and bringing a well-balanced, fitness concept to their community – BFT was the perfect match. The couple plans to bring a total of three BFT studios to the area over the next several years.

“We want to create a thriving community and help people change their lives in a positive way,” say the Lendermans. “A successful outcome for us both would be members leaving the studio feeling like they did something for themselves that day – both physically and mentally!”

In addition to bringing this innovative modality to the community, Nicole and Jason would like to open up about their fertility journey and use this new studio as a platform. The Lendermans recall their path to parenthood as isolating with many highs and lows. They are now parents to three happy and healthy children, one daughter and twin boys. Their goal is to destigmatize this journey and help others overcome the mental hurdles that accompany it. They welcome connecting with those who are facing similar obstacles with the hope of being a source of encouragement and to provide perspective having gone through it themselves.

The new Paradise Valley functional and strength training studio elevates the group fitness dynamic by combining elements of personal training with group exercise instruction, built to deliver results at every fitness level. Progressive programming periodized over eight to 10 weeks allows members to recover properly while attending classes an average of four to five times per week, which in turn maintains engagement.

Classes incorporate scientifically proven training techniques aimed at reducing fat and creating lean muscle and utilize state-of-the-art technology including proprietary heart rate monitors. By combining cardio with resistance programs across many class types, members benefit from activating all three muscle fiber types, working through all three planes of movement, and stressing all three energy systems. Unique to BFT, every class is led by two to three highly accredited coaches to help members achieve health goals in a safe and inclusive environment.

BFT Paradise Valley is open Monday through Friday from 5 a.m. to 8 p.m. and Saturday 6 a.m. to noon. For more information, visit

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